Using Data vs. Gut Feel to Drive Your Business - John Tawadros
For a small business owner with limited resources, a marketing budget is a limited and precious commodity. With a plethora of competing marketing options available, we typically shut down a strategy or tactic quickly if it isn’t working. But how do we know if our evaluation of the data we have is allowing for astute, data-driven business decisions? In this session, we will outline some of the common mistakes made in data analysis, which lead to missed opportunities and poorly spent budgets. We will also demonstrate fundamental data analysis methodologies that will empower you to use the right data in the right way to most efficiently achieve your marketing and business goals, not to mention sleep better at night!